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	<title>Tandem Marketing Design</title>
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	<description>Commentary and observations on design and branding from the team at Tandem</description>
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		<title>Embarrassed by your brand?</title>
		<link>http://www.tandemmarketing.ca/blog/?p=524</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=524#comments</comments>
		<pubDate>Wed, 16 May 2012 20:35:06 +0000</pubDate>
		<dc:creator>Blain Fairbairn</dc:creator>
				<category><![CDATA[Marketing Levity]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=524</guid>
		<description><![CDATA[Don&#8217;t be. Ford recently launched a campaign prompting traffic to &#8220;Go Further.&#8221; The minute-long spots would have viewers believe they&#8217;re witnessing the birth of a new car company &#8211; although the distinctive shape of Fusion and the Ecoboost badge are dead giveaways for any auto enthusiast. In a company blog, Ford&#8217;s group VP-marketing, sales and service, [...]]]></description>
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		<title>Philadelphia Flyers Fans Suing Over Winter Classic Tickets</title>
		<link>http://www.tandemmarketing.ca/blog/?p=519</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=519#comments</comments>
		<pubDate>Thu, 10 May 2012 16:51:58 +0000</pubDate>
		<dc:creator>Glen Thompson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=519</guid>
		<description><![CDATA[A good example of what can go wrong when marketing and pricing doesn&#8217;t end up matching the product offered. If each season ticket holder ends up receiving $1,364 like Richard Abt, it could end up as a costly mistake. Read more: Full article from Yahoo! Sports]]></description>
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		<title>A Creative Kick at the Opponent.</title>
		<link>http://www.tandemmarketing.ca/blog/?p=509</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=509#comments</comments>
		<pubDate>Thu, 12 Apr 2012 19:18:41 +0000</pubDate>
		<dc:creator>Glen Thompson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Design]]></category>

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		<description><![CDATA[]]></description>
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		<title>Flash &amp; HTML5&#8230; &#8220;a powerful ally it is.&#8221;</title>
		<link>http://www.tandemmarketing.ca/blog/?p=503</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=503#comments</comments>
		<pubDate>Wed, 28 Mar 2012 21:54:24 +0000</pubDate>
		<dc:creator>Glen Thompson</dc:creator>
				<category><![CDATA[Digital Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[css3]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[html5]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=503</guid>
		<description><![CDATA[A great article about the relationship between HTML5 and Flash. Some people think HTML5 is here to replace Flash, but when used in conjunction you have a much more powerful set of tools in which to draw from. Like so many other web development tools: custom databases, email services or JQuery &#8211; you have to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The keys to successful viral videos (from the Harvard Business Review)</title>
		<link>http://www.tandemmarketing.ca/blog/?p=486</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=486#comments</comments>
		<pubDate>Wed, 14 Mar 2012 15:06:38 +0000</pubDate>
		<dc:creator>Todd Fraser</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=486</guid>
		<description><![CDATA[Quantitative research from the Harvard Business Review on captivating and holding viewer attention with videos. Check out the article.]]></description>
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		<title>The importance of website tracking, 101</title>
		<link>http://www.tandemmarketing.ca/blog/?p=481</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=481#comments</comments>
		<pubDate>Tue, 18 Oct 2011 15:41:39 +0000</pubDate>
		<dc:creator>Glen Thompson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=481</guid>
		<description><![CDATA[I found an informative blog post from Google that provides great examples on website tracking. With the use of website tracking, marketers can keep an eye on when and where visitors are abandoning their sites – and thus, if it is in an unexpected place, you can take corrective action. As Analytics users appreciate, marketers [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Flash Still Not Dead</title>
		<link>http://www.tandemmarketing.ca/blog/?p=464</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=464#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:43:49 +0000</pubDate>
		<dc:creator>Glen Thompson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital Communications]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=464</guid>
		<description><![CDATA[When it comes to the ‘interweb,’ Javascript and HTML can do more than ever before. With the rise of HTML5, the use of Adobe® Flash has been less common as you surf the web these days, but there is still a visual aspect – and impact – where Flash can’t be duplicated. Flash is the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Radio Heads</title>
		<link>http://www.tandemmarketing.ca/blog/?p=448</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=448#comments</comments>
		<pubDate>Wed, 21 Sep 2011 21:15:38 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Marketing Levity]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=448</guid>
		<description><![CDATA[We recently got back into the studio, The Forge Audio Company (left), to record a couple of entertaining yet sophisticated spots for Remington Development. Take a listen: Remington_Champagne_OnceUponATime_60 And here&#8217;s a link to some of our past radio work: Tandem Radio]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The truth behind digital communication&#8217;s environmental impact</title>
		<link>http://www.tandemmarketing.ca/blog/?p=440</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=440#comments</comments>
		<pubDate>Wed, 27 Jul 2011 20:23:44 +0000</pubDate>
		<dc:creator>Blain Fairbairn</dc:creator>
				<category><![CDATA[Digital Communications]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=440</guid>
		<description><![CDATA[There’s a perception that internet and digital communication are more environmentally benign compared to printed material. At its core, most of the paper used in the commercial print industry is a combination of wood pulp and chemicals: one component is a precious natural resource that’s vital to the health of the planet; the other a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Costumed boob seen during Vancouver riot</title>
		<link>http://www.tandemmarketing.ca/blog/?p=421</link>
		<comments>http://www.tandemmarketing.ca/blog/?p=421#comments</comments>
		<pubDate>Thu, 16 Jun 2011 22:11:33 +0000</pubDate>
		<dc:creator>Blain Fairbairn</dc:creator>
				<category><![CDATA[Marketing Levity]]></category>

		<guid isPermaLink="false">http://www.tandemmarketing.ca/blog/?p=421</guid>
		<description><![CDATA[In a bizarre scene captured in this photograph, a mysterious costumed figure is caught between rioters and burning vehicles during game seven of the Vancouver Stanley Cup rioting. Witnesses on the scene report seeing what appeared to be a superhero darting between looted storefronts and torched cars. It was unclear whether the man was inciting [...]]]></description>
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