Remington's inaugural foray into residential design and construction required a concept as unique and refined as the homes themselves. Tandem developed a fairytale motif to communicate the project's stunning French countryside character and highly prized riverside location. Custom photography, subtle post production effects and nominal copy make this campaign a inimitable beacon of class in a sea of print and radio condo ad tedium.
With the right resources and some originality, it's possible to make a big impact without a big investment. Tandem developed custom invitations and envelopes for a special ATB hosted event. Centered around a roaring twenties theme, Tandem designed gender-specific invitations featuring a unique reflective stock that enabled recipients to 'picture themselves in the 20s.' With this mirror-like paper, checking one's teeth for the post-lunch meeting was a residual albeit useful bonus.
The principles of great design are universal, whether it's a brand identity or a residential kitchen. Empire Kitchen & Bath and Empire Custom Homes have established their reputations as Calgary's finest stewards of residential dwellings. Their marketing program reflects a brand that is the best.
Tandem developed a spectrum of dealer collateral, including posters, to communicate GRAF's deep commitment to the science and performance of skating. While many of its competitors line the already bulging pockets of pro players through endorsements, GRAF continues to build on its 90-year reputation through uncompromised craftsmanship and unparalleled fit.
Remington Development is the mastermind behind Quarry Park, Alberta's most innovative live, work, play community. The project appeals to office and retail clients in a variety of industries as well as homeowners looking for a truly sustainable community in which to live. The website is an integral component of the comprehensive marketing program Tandem designed and developed for Remington.
Art installations for Remington Development's corporate headquarters demonstrate how effective branding extends beyond a printed or an electronic page.
Canada Olympic Park came to Tandem with a challenge: develop a campaign to promote the venue as a hip and fun destination for adrenaline-fueled youth – and those who like to think they are – without alienating the final decision maker, parents. The 'Feed Your Addiction' campaign for transit, print, POS and outdoor played to the demographics' desire for bad-boy cool while assuring parents that intended side-effects included exercise, social interaction and healthy exploration in a controlled environment.
An identity update, point of sale program and advertising campaign are helping to build a brand for Scotia Centre as a destination of convenience and services for downtown workers and urbanites.
Based in Paris, Lafarge is the world's largest manufacturer of cement, aggregate and concrete products. Tandem works with the Southern Alberta team on a breadth of sales and marketing materials to raise awareness for products and services. The program includes various campaigns that champion the corporation's global position: Bringing Materials to Life.
Tandem is working with Cedarglen Homes on a spectrum of marketing tactics for print and electronic communication including its new brand, The District.
GRAF's online strategy attracts thousands of visitors each month through the company's primary site and other social marketing programs. With a dedicated legion of fans, GRAF and Tandem took the initiative to develop a clean yet comprehensive site to communicate a large amount of technical information and promote the company's hardcore commitment to the perfect fit.
Tandem separates the garbage from the valuables. A multi-media communication program in a bustling downtown food court promotes proper material disposal. Post-campaign results show a marked increase in recycled matter.
Effective branding demands equal parts creativity and mechanical stewardship. Tandem has worked with Mark's Work Wearhouse for over 9 years on a plethora of branding, packaging and point of sale initiatives from both creative and mechanical perspectives.
Owning a captive audience is a big advantage when promoting a product or a service. In the case of this campaign for Certified Management Accountants, the target was reached through bathroom posters in select venues and deployed via online channels. Tandem developed a series of brain teasers to engage the audience while communicating the client's primary message – CMA's have what it takes to see the bigger business picture.
Contact Tandem if you're looking to tackle your latest identity conundrum. Our skill set and experience runs the gamut including logo updates, product and service identities, style guides, third party logos and endorsements, naming conventions and much more.
This web site for MillarForan, a commercial mortgage services firm, followed the launch of a new logo and corporate ID program developed by Tandem. Headed by highly respected veterans in the industry, MillarForan appreciates the value of aligning with experts for professional services like marketing and branding. The result: Tandem helped MillarForan identify and articulate its brand promise in a compelling and engaging way.
Remington Development Corporation has built its reputation as Alberta's leading commercial developer through commitment, integrity and by always setting the bar to new heights. They approach the development of their signature corporate profile with the same vision. The result? A signature communication piece that educates clients and prospects about the value and quality of Remington Development.
MEG Energy website. With more than 50 pages of information and 50 pdfs available for download, the information visitors seek is easily found.
A companion website to the print collateral Tandem created for Empire Custom Homes, this site features the residential properties Empire has designed and built in Calgary. It showcases the firm's extraordinary design capabilities and articulates its vision for unrivaled craftsmanship and exclusivity in custom home construction.
CWD Windows and Doors, now PlyGem Canada, has partnered with Tandem since 1997 on a wide range of marketing programs. Included here are campaigns that capture the CWD brand, deployed in trade journals and throughout dealer locales.
Copy excerpt from Tandem's 2009 self promotion... Dear Santy Cwaws, Four Cwistmas I wood like some yummy treets and lots of fun toys. And some roundy-things for my Dad to put his beer on when he comes home from the place wear the girls dance. And a puppy. Peas on earth and good wil to all.
Click to hear a few of our radio spots.