Tandem Marketing Design Inc. was founded in a spare bedroom in 1996. That puts Tandem in its 15th year of operation. It doesn't sound like much but in the design and advertising business, we've earned 'veteran' status. If you ask us about our 30 second elevator pitch we'll wax poetic about a boutique creative consulting firm, web programs and social media, advertising and brand identity. Bottom line: we work project by project on a client's unique set of challenges. That's why we don't offer a patent pending process that takes clients from A to Z and delivers X for ROI. Instead, we energize clients to think about their business from new perspectives. We challenge them to establish positions of leadership and expertise in their industry. We help them create a voice and personality. We execute on a mix of strategies that connect to their audiences.
If you speak to Tandem's clients, an advantage that will emerge is the firm's ability to get complex projects over the finish line. We're good at doing the heavy lifting and clients have enjoyed our resourcefulness because it's lessened the load on their internal resources. On the pitching front, we expend our energy on the clients who invest in us. We engage them with different ideas on their business and suggest strategies they may not have considered. That's a regular course of business at Tandem. So take a look at the site for a snapshot of our work and clients. Possibly something will catch your eye. If you would like to move forward for a discussion on your business, please or phone Todd Fraser. Thank you for your time.
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Brand updates for established businesses are slippery slopes. Too much change disrupts the status quo and too little leaves a communication gap. Tandem's Seeing Things Differently brand not only affirmed the company's long standing approach, it also signaled new and exciting developments for current clients and prospects.
Based in Paris, Lafarge is the world's largest manufacturer of cement, aggregate and concrete products. Tandem works with the Southern Alberta team on a breadth of sales and marketing materials to raise awareness for products and services. The program includes various campaigns that champion the corporation's global position: Bringing Materials to Life.
Focused copy is vital if messages are to be understood and remembered. It's especially poignant if you're a team of energy professionals promoting innovative oil sands recovery technologies. Tandem's conceptual direction for IOSA shifted discussion to a global understanding of energy realities.
Tandem separates the garbage from the valuables. A multi-media communication program in a bustling downtown food court promotes proper material disposal. Post-campaign results show a marked increase in recycled matter.
Canada Olympic Park came to Tandem with a challenge: develop a campaign to promote the venue as a hip and fun destination for adrenaline-fueled youth – and those who like to think they are – without alienating the final decision maker, parents. The 'Feed Your Addiction' campaign for transit, print, POS and outdoor played to the demographics' desire for bad-boy cool while assuring parents that intended side-effects included exercise, social interaction and healthy exploration in a controlled environment.
Centered around a roaring twenties theme, Tandem designed gender-specific invitations featuring a unique reflective stock that enabled recipients to 'picture themselves in the 20s.' With this mirror-like paper, checking one's teeth for the post-lunch meeting was a residual albeit useful bonus.
Connecting with Alberta teachers and education administrators is no small task. Tandem and ABCRC (Alberta Beverage Container Recycling Corporation) developed advertising and collateral to raise awareness on recycling in key markets across the province.
Custom illustrations and a comic book styled campaign reinforced several Certified Management Accountants brand attributes; notably CMA members are engaging and original business thinkers and strategists.
Effective branding demands equal parts creativity and mechanical stewardship. Tandem has worked with Mark's Work Wearhouse for over 9 years on a plethora of branding, packaging and point of sale initiatives from both creative and mechanical perspectives.
Employee recruitment and retention is on the minds of Alberta corporations. Tandem has worked with many including ATB on the full spectrum of employee engagement. From the university campus recruiting floor to offer kits and executive retention, successful businesses like ATB understand the value and importance of internal communication programs.
Remington's inaugural foray into residential design and construction required a concept as unique and refined as the homes themselves. Tandem developed a fairytale motif to communicate the project's stunning French countryside character and highly prized riverside location. Custom photography, subtle post production effects and nominal copy make this campaign a inimitable beacon of class in a sea of print and condo ad tedium.
Based in Paris, Lafarge is the world's largest manufacturer of cement, aggregate and concrete products. Tandem works with the Southern Alberta team on a breadth of sales and marketing materials to raise awareness for products and services. The program includes various campaigns that champion the corporation's global position: Bringing Materials to Life.
GRAF's online strategy attracts thousands of visitors each month to the company's site and other social marketing programs. With a dedicated legion of fans, GRAF and Tandem took the initiative to develop a clean yet comprehensive site to communicate large amounts of technical information and promote the company's hardcore commitment to the perfect fit.
In a market dominated by price, building material products are easy marks for commoditization. Adding value and brand differentiation is a must if margins are to remain strong and clients are to see value. Tandem's partnership with CWD Windows and Doors (today PlyGem Canada) has helped position the company as an industry leader with meaningful customer benefits.
Installations for Remington Development's corporate headquarters demonstrate how effective branding extends beyond a printed or an electronic page.
Owning a captive audience is a big advantage when promoting a product or a service. In the case of this campaign for Certified Management Accountants, the target was reached through bathroom posters in select venues and deployed via online channels. A series of brain teasers engaged the audience while communicating the client's primary message – CMA's have what it takes to see the bigger business picture.
Oxford's free wifi program at a notable downtown office tower included a range of tactics, each designed to increase traffic to a public retail and food promenade.
Remington Development Corporation has built its reputation as Alberta's leading commercial developer through commitment, integrity and by always setting the bar to new heights. They approach client appreciation programs with the same philosophy. The result? Memorable events that reinforce Remington's value and quality.
Why the need for a new marketing program when experience and track record reign supreme? Although DeeThree's energy veterans have 'been there and done that' their decades of experience is deserving of a professional and custom image. Tandem's solutions equipped the firm for new introductions and partnerships while reaffirming their past successes.
Tandem completes numerous brand assignments for a range of corporations and sizes. Tandem helped Avail launch its boutique firm to a distinct medical market through web and print.
Tandem developed a spectrum of dealer collateral to communicate GRAF's deep commitment to the science and performance of skating. While many of its competitors line the already bulging pockets of pro players through endorsements, GRAF continues to build on its 90-year reputation through uncompromised craftsmanship and unparalleled fit.
Tandem partnered with ABCRC on the development and execution of creative for Alberta Depots. Creative promoted the benefits of community fundraising and the social and monetary benefits of bottle drives.
An identity update, point of sale program and advertising campaign are helping to build a brand for Scotia Centre as a destination of convenience and services for downtown workers and urbanites.
Tandem's self promotion projects have included fashion catalogue parodies and advent calendars. Beer and spirits have figured occasionally including Tandem's well-loved ToddWeiser. What better way to give thanks to clients than a schooner bottle of Christmas Cherry Porter with witty label copy and packaging. Bottoms up!
The corporation's inaugural annual report demanded a showcase of vision and financial strength. Tandem's solutions cast this public market IPO star with equal parts management prudence and dynamic business leadership.
This Edmonton-based general contractor is growing rapidly across Canada. To reinforce its unique advantages, Tandem developed a new brand position for the company and launched this brand across multiple platforms.
Contact Tandem if you're looking to tackle your latest identity conundrum. Our skill set and experience runs the gamut including logo updates, product and service identities, style guides, third party logos and endorsements, naming conventions and much more.
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